Nicabate: Path 2 Quit

We all know that smoking’s a killer. But quitting can be almost as hard.  So we found a way to help Australian smokers navigate their way through the mire of Nicotine replacement products and find their way to Nicabate. We called it Path2Quit. You can call it a clever way of getting customers to make a brand choice without even being aware of it.
 
Website
 
 
TV
 
EFFIE AWARDS: 1 Silver

Projects View

Rugby Volvo
Make Your Escape Volvo
Start Something Healthy Cenovis
I'm not a pirate? Am I? IPAF