Nicabate: Path 2 Quit
We all know that smoking’s a killer. But quitting can be almost as hard. So we found a way to help Australian smokers navigate their way through the mire of Nicotine replacement products and find their way to Nicabate. We called it Path2Quit. You can call it a clever way of getting customers to make a brand choice without even being aware of it.
EFFIE AWARDS: 1 Silver