Jack Daniel's: Bees

Jack Daniel's Tennessee Honey is a honey variant aimed at a younger crowd. The brief had a long list of mandatories from showcasing the product to educating people on how and where they should drink it. Oh, and they wanted to make it cool too. So we came up with the idea of bees to a honeypot. But using people instead. The entire thing was created in 3D with just the environment photographed. Interesting fact, we used the same technology as the creators of World War Z. 
 
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